Finn Partners | Schwab - Pretti.Cool
Client / Brand Partner

Finn Partners for Schwab

Location
New York City, New York
Project Type
Corporate Gifting
Directive
We were asked to develop a custom color way of our Brave New Cube for a corporate gift.
Product(s) Designed
Brave New Cube in Yellow & Blue Terrazzo
Material(s) Used
Terrazzo Concrete

A custom colorway, cast by hand for Charles Schwab.

When Finn Partners needed a corporate gift for their client Charles Schwab, they came to us for a custom take on one of our favorite objects: the Brave New Cube. The brief was a colorway pulled straight from the Schwab Advisor ProDirect palette — marigold, cobalt, and a soft light blue.

The Brave New Cube is our terrazzo riff on the classic soma puzzle: seven hand-cast concrete pieces that nest into one clean cube, then come apart into a desk toy with more than 240 ways to put it back together. For Schwab we cast a run of 35, mixing the three custom colors across every set so no two cubes look quite alike.

A batch of 35 custom Schwab colorway Brave New Cubes Brave New Cube in the Schwab Advisor ProDirect colorway

Thirty-five cubes, cast and vacuum-sealed by hand — each finished with the Schwab Advisor ProDirect mark.

Because every cube is seven separate pours in colors we don’t run every day, a batch like this takes time — roughly ten weeks from the go-ahead to the loading dock. The finished cubes went out to advisors as the centerpiece of Schwab’s own campaign.

The Brave New Cube in Schwab Advisor ProDirect's 5 Guiding Principles campaign

The cube, front and center in Schwab Advisor ProDirect’s “5 Guiding Principles” campaign.

A handmade object, a Fortune-500 gift, and a puzzle that actually gets played with — exactly the kind of custom work we love.

Have a gift or a custom piece in mind? Let’s make something.


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